Growing conscious brands
We’re a consultancy delivering insight and strategy to brands driving the health and wellbeing revolution.
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Why now?
Purpose isn’t enough. Without structure, even the best ideas get lost.
The health and wellbeing space is full of inspiring brands — but too often, bold missions are held back by unclear strategy, disconnected product ranges, or a lack of commercial focus.
With deep experience across brand, product, and business, we align your vision with the clarity and structure needed to fuel meaningful, sustainable growth.
Case studies
IBIS Rice
Importation support, Product and channel strategy, Brand positioning and identity, International market expansion planning.
We helped IBIS Rice turn their powerful conservation mission into a global brand. From product innovation and retail strategy to refreshed branding and UK market entry, we laid the foundations for growth. The result: a sustainable food brand bringing “The Real Taste of Conservation” to the world.
Viridian
Product analysis and review, Pack communication hierarchy, Range architecture.
We helped Viridian Nutrition simplify its 240+ product range with a clear three-tier hierarchy — Foundation, Core, and Specialty. This created clarity for consumers, retailers, and teams, unlocking growth, innovation, and stronger brand communication.
Planet Organic
Organic retailing turnaround strategies and growth plans
We helped Planet Organic grow from a niche organic grocer into the UK’s leading wellbeing retailer, known for service, innovation, and trust. The brand became a launchpad for hundreds of new health products and an iconic name in wellness retail.
“IBIS Rice’s relaunch with Eden Ventures transformed us. Al’s strategic insights helped redefine our brand and enter the UK market confidently.”
“Al and his team at Eden Ventures stepped up to help us build sense and structure into our product range so we can easily identify gaps where we can better serve our customers and help them to better health and happiness. Wonderland delivered a professional service, on time, and on budget. Highly recommended.”