Meet the team
For 20 years we’ve partnered with ambitious challenger brands at the forefront of food, drink, health & beauty — helping them navigate growth with confidence.
Al Overton
Market trends · Product strategy · Brand positioning
Al qualified as a Medical Herbalist in 1999 and has been involved in the health & wellbeing industry ever since. He led the buying function at Planet Organic from 2012–2022, evolving them into a wellness leader and helping launch 100+ brands into the UK market. He now works with early-stage founders and established businesses alike to align strategy with purpose.
Lawrence Barnett
Brand identity · Design & packaging · Brand communications
Lawrence has spent 25 years in food, drink and skincare branding and design. This has included working across a multitude of global, challenger and start up brands, many of which have strived to communicate their products’ health and wellbeing credentials. This has been achieved through the development of well defined, compelling brand ideas that resonate with key target consumers, and the delivery of highly distinctive visual strategies that stand out against their competition. Equally at home with either larger or start up businesses, Lawrence has experience working with multiple and independent retailers, FMCG and artisan brands as well as foodservice operators.
Peter Marsh
Business operations · Business leadership · Growth & expansion
Peter has over 40 years of retail business experience. As CEO of Planet Organic, the UK’s largest organic retailer, between 2009 to 2022, he was responsible for consolidating the business and embarking on a sustainable growth path before delivering new investment to expand the Planet Organic offer. Previous roles have included Business Unit Director at Marks & Spencer, Commercial Director at Signet and Managing Director of fashion and lifestyle business Confetti Network. He is now a business mentor and non-executive director to multiple brands and businesses.
We’ve helped brands at every stage take their next step with confidence.
If you think we might be a good fit for yours, we’d love to talk.